Our Mission

Perfection is in our details. Our all-inclusive, hands on approach passionately customizes each event with elegance and charm. We strive to create a timeless, stress-free experience that will delight everyone. Let us help make your day a dream come true.

Our History

Long before the Salyers family purchased the historic Woolworth’s building in Covington at the corner of Madison Avenue and 7th Street, the building was home to one of the first five-and-ten-cent stores in the country. For more than 72 years, the F.W. Woolworth store sold discounted general merchandise, and after opening its lunch counter, became a general gathering place for shoppers and a precursor to the modern mall food court.

After purchasing the Woolworth’s building, the Salyers family began a dazzling reconstruction project that turned the five-and-ten-cent store into a stunning wedding and event center with four beautiful ballrooms. With the Woolworth name still etched above the entrance to The Madison, the Salyers family is reminded daily of the rich history and tradition of their Madison Avenue and 7th Street building. Today, as guests enter the Grande Ballroom, many can still remember walking down the same set of stairs to Woolworth’s bargain basement on shopping trips with their grandparents.

As the popularity and success of The Madison quickly grew, The Madison South opened inside another historic Covington landmark, the Tillman’s Furniture building, at the corner of Madison Avenue and 8th Street. With The Madison South came two additional ballrooms, three wedding chapels, and several suites to accommodate corporate events, rehearsal dinners and showers.

After over two decades in the wedding and special events industry, the Salyers family continues to couple historic elegance and charm with breathtaking transformations at The Madison Event Center, Madison South and Fabulous-Bridal.